The brief here was to design a logo and identity for a data protection consultancy company. Privacy Point. The logo must convey the values & beliefs of Privacy Point. Ensuring security throughout the data life cycle. 360o of data privacy. Control and governance. Circular element - oversight throughout the cycle. Point and controls around it.
Dark blue: representing knowledge, power, integrity, and seriousness while symbolising trust and loyalty
Red: Just a hint to convey the danger element.